The actions you take at the beginning of a contractionary period are critical to your success during a downturn and beyond.
Most important? Decisions around the way you will allocate resources and invest in growth. Many of today’s key decisions hinge on digital.
The 2007–9 recession shows us few organisations regain their pre-downturn growth levels and sustain them in the years thereafter. Even fewer achieve profitable growth above that of competitors.
Success requires early, decisive action by every function in the organisation. Download your function’s playbook to see where and how to focus your time and energy amid today’s unique economic headwinds.