Marketing leaders are already taking steps to optimise costs; however, unique headwinds, including persistent high inflation, talent scarcity and global supply challenges further complicate today’s operating environment.
Our insights reveal nine actions across three key areas that will position your organisation to:
- manage resources and spend strategically;
- be agile in securing talent; and
- accelerate digital and technology initiatives.
Download an excerpt from the Gartner Recession Playbook for Marketing Leaders to identify the actions you can take now to accelerate your competitive position during this unprecedented triple squeeze.