Seventy-three per cent of tech purchasers who have bought but not yet implemented their products/solutions indicated high regret.

Buying and selling enterprise technology products and solutions has never been easier, or harder, than it is today. Frustrations are expanding as technology decisions become ever more democratised.

For the sellers of these products, the paradox between more customer power and more regret directly impacts their growth strategies.

Download this eBook to gain actionable insights on how to tackle regret head-on so you can:

  • accelerate buying cycles;
  • reduce friction that can subdue expansion;
  • lessen the chances that no decision is made at all; and
  • build more collaborative relationships with your customers.