R&D leaders struggle to make disciplined decisions about which emerging technologies to pursue. Emerging tech is inherently uncertain and subject to hype, which can push leaders to make hasty and biased investment decisions.
To help R&D leaders make better decisions about which emerging technologies to pursue, Gartner analysts have identified the practices of the most successful technology and service providers to uncover how they:
- use creative approaches to help stakeholders conceptualise the qualitative impact of emerging technologies;
- set goals for the business and work backwards to ensure strategic alignment; and
- combine strategic alignment with an assessment of business impact, relevance and capability fit to determine holistic value.