While a top priority of R&D leaders is beating competitors to market with big innovation, 90% of R&D leaders believe their pipelines are too slow, and report that one-third of their projects are behind schedule.
Competition from new entrants, investor expectations to deliver, slowed growth in core markets, and the need to justify budgets and prove impact are all driving the increased pressure for speed. The R&D leaders and cross-functional stakeholders who are responsible for the progress of these projects are often the source of bottlenecks and inefficiency.
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