“Many more CFOs will start to look for cost reductions if high inflation persists or if there is a risk that higher interest rates will weaken the demand-side of the economy”, says Randeep Rathindran, Vice President, Research, at Gartner. “Executives should scope now where to secure cost reductions while avoiding seven common mistakes that make it difficult, and potentially impossible, to pursue growth ambitions in the longer term.”
Error No. 1: Making blanket cuts with unrealistic targets
Fewer than half (43%) of leaders actually achieve the level of savings they set out to in the first year of cost reduction. Unrealistic targets are the problem.
Across-the-board cuts penalise the more efficient parts of your organisation (demotivating those teams) and can result in eroding important sources of value.
Error No. 2: Failing to sustain behaviour change
Only 11% of organisations can sustain cost cuts over a three-year period. This is because most cost-cutting strategies are short term and fail to preserve the behavioural change required for smart spending decisions in the future.
Although some costs (such as travel and expense) can be capped by policy rules and restrictions, many removed costs inevitably creep back in as budget owners and managers pursue spending and initiatives in the name of supporting growth. The result is another painful round of cost reductions when the next crisis hits.
Error No. 3: Slowing down the organisation
Only 6% of organisations consistently invest in growth opportunities without creating excessive complexity. Because of the premium many organisations and their investors place on top-line growth, executive leaders tend to have a blind spot when it comes to complexity.
Complexity drives almost half of the growth in corporate overhead costs. From introducing too many incremental variants of existing products to investing in scope-additive business lines or elaborate management hierarchies, complexity creates:
direct costs, such as excessive inventory holding or warranty costs from supporting too many product varieties and SKUs; and
indirect costs in terms of slower decision-making.
Only 9% of organisations create enough capacity to take on the growth and innovation opportunities they pursue. Aggressive cost reductions can drain resources from high-impact innovation projects or indefinitely delay funding to a point where competitors can hurdle your organisation in the market.
They can also promote an environment where innovators do not feel able to request enough multiyear funding required to ensure their initiatives are successful.
Error No. 5: Missing the boat on digital
Among CFOs polled in July 2022, 66% said they planned to increase investment in digital technology in the ensuing 12 months and another 32% said they would maintain such spending. That is the highest percentage of any spend category, reflecting the ongoing need to prioritise digital acceleration as a way to:
permanently reduce the cost of doing business (especially to fight inflation);
improve customer and employee experience; and
outperform competitors during the looming downturn.
Error No. 6: Rushing into unfair contracts with providers
Two in five IT leaders regret technology purchases due to unfavourable terms or overpriced fees. It is imperative for an organisation to acquire the right set of technologies to support its digital transformation or speed up business processes. However, limited budgets, coupled with pressure to invest in new and disruptive technologies, can drive leaders to invest in technologies that require unforeseen implementation costs, generate new inefficiencies and generally fail to meet expectations, wasting potentially millions in economic resources.
Vendor negotiations are a key part of cost-optimisation strategies, and today’s high levels of inflation make it even harder to tell if your vendors are tying price increases to their costs or are simply trying to maintain their margins. Make sure to negotiate not just prices but terms and conditions.
Error No. 7: Introducing harmful risks to the organisation
Under budget pressure, executives typically look first to lower costs in their direct area of responsibility, such as their function, but it is also critical to consider whether those cost-reduction actions would create or exacerbate risks that threaten the organisation’s value proposition.
Cybersecurity.Underinvesting in cybersecurity may keep IT costs low but raises the risk of a major cybersecurity incident, like a ransomware attack or a headlining breach, which would be unacceptable to shareholders, customers or partners. Managing the impact of a major cybersecurity incident is itself very costly.
Supply chain. Reducing inventory levels across the entire product portfolio can improve the organisation’s short-term cash position but can also erode supply chain performance, putting customer service levels at risk for items that generate greater value for the organisation.
Talent. Cost-cutting initiatives and disinvestment can damage employee experience, which is critical for employee engagement and productivity. Understanding that impact can help you avoid rash decisions that could damage key talent outcomes in the long term. This is especially important today, when certain talent is scarce and costly.
This article has been updated since its original publication in December 2020 to reflect new events, conditions and research.
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