Executing Best-Practice Supply Chain Segmentation

A CPG manufacturer turned to Gartner for support executing its supply chain transformation initiative—specifically, shifting from a one-size-fits-all approach to customer service to tailoring the customer experience for target segments. Thanks to Gartner peer networking and analyst-led consultation, the client was able to execute a best-practice supply chain segmentation strategy in just three months and save more than $850,000.

Mission-critical priority

As part of its supply chain transformation initiative, a CPG manufacturer wanted to explore how supply chain segmentation (versus its one-size-fits-all approach to customer service) could both improve customer experience and reduce costs.

How Gartner helped

As a way of providing support to the client, Gartner helped to:

  • network the supply chain leadership team with their peers at a different CPG manufacturer that had implemented supply chain segmentation.
  • identify opportunities to improve upon the supply chain segmentation road map that an external consultant had created.
  • facilitate working sessions around the revised supply chain segmentation project plan.

Business impact

With support from Gartner, the client:

  • saved supply chain transformation time and costs, executing a best-practice supply chain segmentation strategy in just three months and saving more than $850,000.
  • gleaned practical tips, valuable insight/perspective and lessons learned from peer networking, which enabled the company to fast track progress and avoid common pitfalls.
  • made strategic decisions with greater confidence thanks to the analyst’s feedback on the road map and project plan. In the words of the client, Gartner provided “3x the value compared to a consultant”. 

CPG Manufacturing

Approx. $15 Billion



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