Nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic, but protect digital channels and martech for now.
A collapse in economic activity during the pandemic has forced many CMOs to make difficult marketing budget decisions. As budget pressures mount, CMOs are bringing lower-margin tactical capabilities in-house, identifying martech programmes that do not meet the threshold and mapping channel investments to maximise the impact of marketing initiatives. Download The Annual CMO Spend Survey 2020 Part 2 to better understand:
- CMO spending by channels and by resource
- Current spending priorities for people, technology and channels, and indicators that leaders are still optimistic for 2021 despite numerous headwinds
- How CMO priorities are changing in terms of the shift toward digital channels and the balance of in-house and external agency resources