Chief Marketing Officer Leadership Vision 2023

CMO priorities, trends and strategic actions to succeed in 2023 and beyond

CMOs enter 2023 with an imperative to drive efficient growth.

But their strategies and organisations are straining under the impact of unpredictable customer behaviours, burdensome cross-functional collaboration and the erosion of traditional sources of brand value. The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimisation of brand value.

So what must CMOs do to succeed in 2023 and beyond?

Gartner's CMO Vision 2023 guide outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take. 

Use this guide to:

  • discover 3 key themes that CMOs must focus on in 2023;
  • determine top priorities that CMOs face in this volatile environment; and
  • learn the actions CMOs must take now to succeed moving forward.

Download the CMO Guide

Drive business in 2023 and beyond using insights and recommendations from this guide

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    What is the CMO leadership vision guide?

    Gartner’s CMO Vision eBook details CMOs vision for 2023 and provides top-level guidance to CMOs and their teams on where to focus – based on our data-driven research. We’re providing detailed insights into 2023 CMO priorities, CMO trends, CMO goals, CMO challenges and CMO actions to our clients across dozens of roles, and we’re now excited to share excerpts with the business community beyond our clients. We hope this CMO guide will help you to focus discussions with your teams, peers and other leaders so you can more quickly and effectively diagnose priorities and actions, especially as you build your 2023 marketing strategic plan in a volatile environment.