Digital Marketing Survey 2021

Discover the latest digital marketing trends and strategies with this eBook.

CMOs are taking on a new digital marketing transformation 

Download our digital marketing eBook to get insight into the digital marketing strategies, priorities, and tactics of digital marketing leaders based on our recent Gartner survey of 350+ marketing executives.

Use this eBook to help benchmark your digital marketing strategies on the following topics:

  • Balancing customer acquisition and retention
  • Investing in emerging martech to drive personalisation
  • Improving digital marketing channel effectiveness
  • Measuring the impact of digital on strategic marketing objectives

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    About the Gartner Digital Marketing
    Survey Report

    This annual report is derived from the Gartner Digital Marketing survey, which polls CMOs and digital marketing leaders on digital marketing strategies for the year ahead. This report is designed to offer CMOs and digital marketing leaders a better understanding of emerging digital marketing trends and insight into the digital marketing goals their peers have set for the year ahead to drive digital marketing strategy for their function.

    This year, Gartner received responses from 350 marketing executives in North America, the U.K., France, and Germany at companies with annual revenue of $500 million to $20 billion or more. All respondents held a leadership position in decisions related to digital marketing strategy and were surveyed online in November–December 2020.