Gartner offers a range of benchmarks and
diagnostics to help you:

Make decisions and leverage empirical data on performance

Defend budget and spend, spot risks of underinvestment, and quantify improvement goals and rates

Excel where it matters, optimise costs and be more effective

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Benchmark key functional processes and activities with
Gartner Marketing Score

Our powerful diagnostic equips you to:

  • Understand how well your marketing function is performing in its current state.
  • Support short- and long-term planning by clearly identifying next steps and associated resources.
  • Ensure alignment of strategy and resources with market opportunities and business needs.
  • Develop support for initiatives by gathering feedback from your leadership group.

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    We offer a range of benchmarks

    Gartner marketing benchmarks cover budget and head count, functional maturity and focus, stakeholder relationships and process-specific effectiveness.

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