Following record lows last year, how have marketing budgets recovered?
CMOs and Marketing Leaders must allocate their marketing budgets to focus on growth amid financial and geopolitical uncertainty. And set a marketing strategy that re-prioritises channels, programmes and resources to remain competitive and efficient. The findings from Gartner’s annual CMO Spend survey capture the state of marketing budgets in 2022.
Use The State of Marketing Budget and Strategy 2022 as your essential guide to benchmark your marketing budget against peers and competitors, and to act on data, insights and predictions to lead you confidently into the future.
This guide, based on the findings of Gartner’s Annual CMO Spend Survey 2022, will outline:
- how CMOs are prioritising their marketing budgets in 2022;
- which industries are seeing the biggest changes to their marketing budget;
- how fiscal and geopolitical uncertainty is impacting overall marketing budget trends; and
- how talent and capability challenges are impacting marketing’s resource mix.