Only 31% of large organisations earn returns above their cost of capital and CFOs may be to blame.

For 15 years, Gartner researchers have examined how finance teams successfully drive both top- and bottom-line improvements. Most CFOs, especially in times of uncertainty, focus on keeping up with the competition. As a result, they chase fleeting opportunities and fail to deliver value over time.

Recent research reveals a new role for CFOs in capturing value: committing to funding competitive differentiation. Download our new research and learn how to drive 42% higher long-term value realisation by investing in your organisation’s unique assets.